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    9780241319376 9781465469854 9781465469861
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    Distributor: Penguin Random House Availability: Available On Sale Date: Jun 13, 2017 Carton Quantity: 28
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Idiot's Guides
Starting & Running a Marijuana Business
By (author): Debby Goldsberry
9781465462060 Paperback, Trade English General Trade BUSINESS & ECONOMICS / Small Business Jun 13, 2017
$28.95 CAD
Active 7.63 x 9.19 x 0.69 in 336 pages Alpha
The most comprehensive and easy-to-understand guide to starting and running a marijuana business.

According to Forbes, legal marijuana is the fastest growing industry on the planet. And it’s not even close. The market grew 73% from 2013 to 2014 (1.5 billion to 2.7 billion) and is poised to grow even faster upwards of 20 states consider American ballot initiatives for 2016. As states begin legalizing the sale of marijuana for medicinal and recreational purposes, people are racing to partake in the “green rush” by opening their own marijuana business in hopes of making a fortune. But most quickly realize that running a grow facility or dispensary in this emerging industry is a complex venture, involving careful planning and special considerations that aren’t part of other industries.

In this comprehensive overview, Idiot’s Guides: Starting & Running a Marijuana Business teaches readers how to end up on the lucrative side of the Green Rush, whether they plan to grow, sell, or both, by learning the best practices for securing locations and permits, dealing with the financial restraints from the U.S. Government, in addition to all of the day-to-day aspects of managing a business.

Includes insight on legal challenges from state-to-state and how to navigate them to maximize earning potential.

Offers expert advice on locating cultivation/dispensary sites, creating a business plan, securing finances, training staff, dealing with security measures, paying taxes, and offering medical patient counseling.

Covers marketing strategies to ensure the business grows and operates legally and effectively.

Includes checklists for any owner and manager to incorporate in their business and training to ensure all systems are covered.

Debby Goldsberry has more than 25 years as a leader in the medical and adult use marijuana industry. She is Executive Director at Magnolia Wellness, an award-winning dispensary in Oakland, CA. She co-founded the Berkeley Patients Group (BPG) medical cannabis collective in 1999, directing its growth over 11 years. Ms. Goldsberry developed and implemented standard operating procedures for procurement, product safety, patient relations, and business management and operations, which have been replicated by dispensaries around the nation.

As a community leader, Ms. Goldsberry is active in the campaign to reform the California state cannabis laws and to protect patient’s rights. She co-founded and directed Americans for Safe Access (ASA), Medical Cannabis Safety Council (MCSC), and Cannabis Action Network (CAN). She is a board member at California NORML, is a former board member of the Marijuana Policy Project, and teaches procurement and patient relations at Oaksterdam University

Ms. Goldsberry has been a staff writer at DOPE magazine and High Times Medical Marijuana magazine, and was a featured blogger at “Smell the Truth.”

Author Residence: Oakland, Califonia

Marketing: None

Publicity: Quick Guide Content Marketing

Idiot’s Guides Media Newsletter

PR campaign to marijuana industry organizations

Promotion via author contacts and associations

Feature at High Times magazine and Smell the Truth blog

Co-promotion with Marijuana Edibles and Idiot’s Guides: Growing Marijuana

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