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Late Spring 2018 Houghton Mifflin Harcourt (HMH) General Interest

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Play On
The New Science of Elite Performance at Any Age
By (author): Jeff Bercovici
9780544809987 Hardcover, Cloth over boards English SPORTS & RECREATION / Health & Safety May 01, 2018 Print Run: 40000
$39.00 CAD
Active 6 x 9 x 1.04 in | 470 gr 288 pages Houghton Mifflin Harcourt
A lively, deeply reported tour of the science and strategies helping athletes like Tom Brady, Serena Williams, Carli Lloyd, and LeBron James redefine the notion of “peak age.”

Season after season, today’s sports superstars seem to defy the limits of physical aging that inevitably sideline their competitors. How much of the difference is genetic destiny and how much can be attributed to better training, medicine and technology? Is athletic longevity a skill that can be taught, or a mental discipline that can be mastered? Can career-ending injuries be predicted and avoided?

Journalist Jeff Bercovici spent extensive time with professional and Olympic athletes, coaches and doctors to find the answers to these questions. His quest led him to training camps, tournaments, hospitals, anti-aging clinics and Silicon Valley startups, where he tried out cutting-edge treatments and technologies firsthand and investigated the realities behind health fads like alkaline diets, high-intensity interval training, and cryotherapy. Through fascinating profiles and first-personanecdotes, Bercovici illuminates the science and strategies extending the careers of elite older athletes, uncovers the latest advances in fields from nutrition to brain science to virtual reality, and offers empowering insights about how the rest of us can find peak performance at any age.

JEFF BERCOVICI is currently the San Francisco bureau chief forInc., covering technology and entrepreneurship, and a former senior editor and writer atForbes. He has been a finalist for the 2013 Mirror Award and has also written forPlayboy, GQ, Details, Glamour, and theNew York Times.

“When it comes to aging, athletes are like canaries in the coal mine—they feel its effects decades before the rest of us. In Play On,Jeff Bercovici gives us a fascinating look at how older elite athletes use science, strategy, and wisdom to keep up with (and often beat) the youngsters. Playing keeps us young, and this is must read for anyone who believes age is no reason to quit.” Bill Gifford,New York Timesbestselling author ofSpring ChickenandLedyard

"As an athlete who is competing past my so-called “prime,” Play On goes to the heart of some of the biggest questions around longevity and performance that I’ve been pondering these past few years. It’s an utterly fascinating and entertaining blend of science and storytelling that anyone interested in staying fit as they age, should read. (And, if you're like me, underline obsessively)." –Shalane Flanagan, four-time Olympian, winner of the 2017 New York City Marathon, and NY Times best-selling author of Run Fast. Eat Slow

“From the surprising science of why Olympic cyclists try to think like kids in competition to the strategy behind Carli Lloyd's rise from benchwarmer to soccer phenom,Play On illuminates a dimension of high-performance sports seldom seen on primetime. Told through an engaging cast of characters, Bercovici's book is a must-read not only for the athlete trying to gain an edge, but for the rest of us interested in living longer, healthier lives. In richly-engaging prose, the mysteries of long and strong careers of today's sports stars are revealed -- along with fascinating lessons that could change how all of us view health and fitness.”–Mary Pilon, best-selling author ofThe Kevin Show andThe Monopolists

"[An] energetic romp through sports gerontology . . . Bercovici smartly separates science from quackery . . .while offering colorful reportage . . . [and] stimulating information and practical insights to health-minded readers."Publishers Weekly

"A solid work of sports journalism and encouraging reading for jocks who are late to the game but committed to the win all the same."Kirkus Reviews

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