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HMH Young Readers Fall 2018

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  • Sales Rights

    For sale with exclusive rights in: CA
  • Supply Detail

    Distributor: Raincoast Book Distribution Limited Supplies to: CA Availability: Available Expected Ship Date: Sep 18, 2019 On Sale Date: Feb 12, 2019 Carton Quantity: 48 $22.99 CAD
  • Catalogues

From An Idea To
From an Idea to Nike
How Marketing Made Nike a Global Success
By (author): Lowey Bundy Sichol
9781328453624 Hardcover, Paper over boards English Age (years) from 10 - 12 JUVENILE NONFICTION / Business & Economics Feb 12, 2019 Print Run: 5000
$22.99 CAD
Out of stock indefinitely 5.25 x 7.63 x 0.56 in 128 pages black and white illustrations Houghton Mifflin Harcourt HMH Books for Young Readers
From an Idea to Nike is a fully-illustrated look into how Nike stepped up its sneaker game to become the most popular athletic brand in the world. Humorous black & white illustrations throughout.

Ever wonder how Nike became the athletics empire it is today?From an Idea to Nike digs into the marketing campaigns and strategy that turned this running-shoe company into the outfitter for many athletes as well as the iconic American brand. With infographics and engaging visuals throughout, this behind-the-scenes look into the historical and business side of Nike will be an invaluable resource for kids interested in what makes this businessrun.
  • Find out where the nameNike came from and how the famous swoosh became the signature logo.
  • Learn about the company's first marketing campaign with a star athlete. (Hint: It wasn’t Michael Jordan!)
  • Explore the ways Nike expanded marketing from running to basketball, soccer, golf, and beyond!

Lowey Bundy Sichol is an author and founder of Case Marketing, a specialized writing firm. She coauthored Best Practice Cases in Branding (Pearson, 2015) with Kevin Lane Keller, E. B. Osborn Professor of Marketing at Dartmouth. Lowey lives in Illinois with her husband, three children, and two very energetic dogs.www.loweysichol.com

"Readers will enjoy the details about athletes such as Michael Jordan, Tiger Woods, and Lance Armstrong and strategies behind their endorsement deals....Quotes and 'fun facts' add interest."–School Library Journal

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