HMH Young Readers Fall 2018
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Distributor: HarperCollins Publishers Availability: Expected Ship Date: Feb 12, 2019 Carton Quantity: 48 $9.99 CAD
$7.99 USD
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Catalogues
From an Idea to Nike
How Marketing Made Nike a Global Success
By (author):
Lowey Bundy Sichol
Illustrated by:
C.S. Jennings
Lowey Bundy Sichol
,
Illustrated by :
C.S. JenningsImprint:
Clarion BooksISBN:
9781328453631Product Form:
Paperback
Paperback
English
Audience:
Juvenile: Age (years) 10 - 12, Grade (US) 5 - 7
Feb 12, 2019
$9.99 CAD
Unknown
Dimensions:
7.63in x 5.25 x 0.31 in | 5.12 ozPage Count:
128 pages
HarperCollins
Clarion Books
JUVENILE NONFICTION / Business & Economics
Children’s / Teenage general interest: Biography and autobiography|Children’s / Teenage general interest: Work, politics and society|Children’s / Teenage general interest: Sports and outdoor recreation|Children’s / Teenage general interest: Ball games and sports: Basketball|Children’s / Teenage general interest: Athletics and gymnastics|Educational: Business studies and economics
- Description
- Author Bio
- Reviews
From an Idea to Nike is a fully-illustrated look into how Nike stepped up its sneaker game to become the most popular athletic brand in the world. Humorous black & white illustrations throughout.
Ever wonder how Nike became the athletics empire it is today? From an Idea to Nike digs into the marketing campaigns and strategy that turned this running-shoe company into the outfitter for many athletes as well as the iconic American brand. With infographics and engaging visuals throughout, this behind-the-scenes look into the historical and business side of Nike will be an invaluable resource for kids interested in what makes this business run.
- Find out where the name Nike came from and how the famous swoosh became the signature logo.
- Learn about the company's first marketing campaign with a star athlete. (Hint: It wasn’t Michael Jordan!)
- Explore the ways Nike expanded marketing from running to basketball, soccer, golf, and beyond!
"Readers will enjoy the details about athletes such as Michael Jordan, Tiger Woods, and Lance Armstrong and strategies behind their endorsement deals....Quotes and 'fun facts' add interest."–School Library Journal —
