Illustrated by :C.S. Jennings
Audience:Juvenile: Age (years) 10 - 12, Grade (US) 5 - 7
Dimensions:7.63in x 5.25 x 0.31 in | 5.12 oz
Page Count:128 pages
From an Idea to Nike is a fully-illustrated look into how Nike stepped up its sneaker game to become the most popular athletic brand in the world. Humorous black & white illustrations throughout.
Ever wonder how Nike became the athletics empire it is today? From an Idea to Nike digs into the marketing campaigns and strategy that turned this running-shoe company into the outfitter for many athletes as well as the iconic American brand. With infographics and engaging visuals throughout, this behind-the-scenes look into the historical and business side of Nike will be an invaluable resource for kids interested in what makes this business run.
"Readers will enjoy the details about athletes such as Michael Jordan, Tiger Woods, and Lance Armstrong and strategies behind their endorsement deals....Quotes and 'fun facts' add interest."–School Library Journal —