has_publisher_logo

Advanced Search
 

Add Best Comp

Add comparable title

Remove comparable title

HMH Young Readers Fall 2018

more
  • Sales Rights

    For sale with non-exclusive rights in: AD AE AF AG AI AL AM AO AQ AR AS AT AU AW AX AZ BA BB BD BE BF BG BH BI BJ BL BM BN BO BQ BR BS BT BV BW BY BZ CA CC CD CF CG CH CI CK CL CM CN CO CR CU CV CW CX CY CZ DE DJ DK DM DO DZ EC EE EG EH ER ES ET FI FJ FK FM FO FR GA GB GD GE GF GG GH GI GL GM GN GP GQ GR GS GT GU GW GY HK HM HN HR HT HU ID IE IL IM IN IO IQ IR IS IT JE JM JO JP KE KG KH KI KM KN KP KR KW KY KZ LA LB LC LI LK LR LS LT LU LV LY MA MC MD ME MF MG MH MK ML MM MN MO MP MQ MR MS MT MU MV MW MX MY MZ NA NC NE NF NG NI NL NO NP NR NU NZ OM PA PE PF PG PH PK PL PM PN PR PS PT PW PY QA RE RO RS RU RW SA SB SC SD SE SG SH SI SJ SK SL SM SN SO SR SS ST SV SX SY SZ TC TD TF TG TH TJ TK TL TM TN TO TR TT TV TW TZ UA UG UM US UY UZ VA VC VE VG VI VN VU WF WS YE YT ZA ZM ZW
  • Supply Detail

    Distributor: HarperCollins Publishers Availability: Expected Ship Date: Feb 12, 2019 Carton Quantity: 48 $9.99 CAD
    $7.99 USD
  • Catalogues

From an Idea to Nike
How Marketing Made Nike a Global Success
By (author): Lowey Bundy Sichol Illustrated by: C.S. Jennings
Lowey Bundy Sichol ,

Illustrated by :

C.S. Jennings

Imprint:

Clarion Books

ISBN:

9781328453631

Product Form:

Paperback
Paperback
English

Audience:

Juvenile: Age (years) 10 - 12, Grade (US) 5 - 7
Feb 12, 2019
$9.99 CAD
Unknown

Dimensions:

7.63in x 5.25 x 0.31 in | 5.12 oz

Page Count:

128 pages
HarperCollins
Clarion Books
JUVENILE NONFICTION / Business & Economics
Children’s / Teenage general interest: Biography and autobiography|Children’s / Teenage general interest: Work, politics and society|Children’s / Teenage general interest: Sports and outdoor recreation|Children’s / Teenage general interest: Ball games and sports: Basketball|Children’s / Teenage general interest: Athletics and gymnastics|Educational: Business studies and economics

From an Idea to Nike is a fully-illustrated look into how Nike stepped up its sneaker game to become the most popular athletic brand in the world. Humorous black & white illustrations throughout.

Ever wonder how Nike became the athletics empire it is today? From an Idea to Nike digs into the marketing campaigns and strategy that turned this running-shoe company into the outfitter for many athletes as well as the iconic American brand. With infographics and engaging visuals throughout, this behind-the-scenes look into the historical and business side of Nike will be an invaluable resource for kids interested in what makes this business run.

  • Find out where the name Nike came from and how the famous swoosh became the signature logo.
  • Learn about the company's first marketing campaign with a star athlete. (Hint: It wasn’t Michael Jordan!)
  • Explore the ways Nike expanded marketing from running to basketball, soccer, golf, and beyond!

Lowey Bundy Sichol is the author and creator of From an Idea to..., the world’s first business biographies for kids. She is also the founder and principal of Case Marketing, a specialized writing firm that composes MBA case studies for business schools. Her MBA case studies have been published by Pearson and are read by business school students all over the world.

?With over 20 years combined experience in marketing, brand management, and writing, Lowey is the force behind the From an Idea to…, a movement that introduces business and entrepreneurship to children.

Lowey received her MBA from the Tuck School of Business at Dartmouth and her BA from Hamilton College where she played varsity softball and women's rugby. When she's not writing, you can find her throwing a ball, shooting hoops, or along the shores of Lake Michigan with her husband, three children, and two big goofy dogs who like to climb trees. Look for her online at loweysichol.com

"Readers will enjoy the details about athletes such as Michael Jordan, Tiger Woods, and Lance Armstrong and strategies behind their endorsement deals....Quotes and 'fun facts' add interest."–School Library Journal

of 129

Forgotten Password

Please enter your email address and click submit. An email with instructions on resetting your password will be sent to you.

Forgotten Password

An email has been sent out with instructions for resetting your password.