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Page Two Books Winter 2020

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The Reinventionist Mindset
Learning to love change, and the human how of doing it brilliantly
By (author): Joe Jackman
9781989025925 Hardcover English BUSINESS & ECONOMICS / Leadership Jan 28, 2020 Print Run: 10000
$32.95 CAD
Active 7.72 x 9.48 x 0.81 in | 630 gr 256 pages n/a Page Two Books, Inc.
How do you thrive in the era of disruption? Reinvent.

Change is everywhere and coming for us fast. This isn't breaking news. Yet despite knowing this - seeing the impact on our businesses and livelihoods - our human instinct is to resist. Instead of choosing change, we choose the status quo and ride it off a cliff.

It needn't be this way. What if we could see change as good? In The Reinventionist Mindset, business transformation expert Joe Jackman repositions change as a force to be embraced. Raised in a time of civil disruption - himself transformed from designer to executive and ultimately Reinventionist - Jackman has catalyzed some of the most remarkable transformations of the 21st century. In this book, he gives readers the rare opportunity to go behind the scenes and learn the human how of kickstarting growth and relevance: Dave & Busters, from down and nearly out to spectacular IPO; the surprising reinvention of a New York institution, what Bloomberg Business Week called "Duane Reade's Miracle Makeover"; Flow Water, a bold new take on a tired category; and the exciting reemergence of Staples. Jackman reveals the secret sauce of successful reinvention alongside analysis of transformations that failed.

The Reinventionist Mindset is a unique, human-centric approach to transformation, a how to for those on a journey to their most powerful and keenly aware the time to move is now.

An advisor to consumer brands, B2B companies and private equity partners for 30+ years, Joe Jackman has proven invaluable to leaders intent on sharpening strategy and orchestrating brand-driven reinventions of their businesses. Throughout his career as strategist, creative director, and reinventionist, he has helped companies create the most powerful and relevant versions of their brands in record time, and is widely considered to be the leading expert on rapid reinvention.

Jackman Reinvents works closely with leadership teams and private equity to build Category of One businesses, systematically transforming brands, their value propositions and customer experiences. Jackman helps catalyze value creation: financial value, cultural value, and human value.

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