RobertGrede,BA,MBA, is a graduate of DePauw University and the Goizueta School of Business at Emory University. After twelve years in the advertising industry, working with premier marketers like McDonald's, Proctor & Gamble, and Union Carbide, Grede embarked onan entrepreneurial path, founding the Grede Company, consultants in marketing and strategic planning.Clients range from start-up operations to Fortune 500 firms. Mr.Grede taught marketing and entrepreneurialmanagement at Marquette University for many years,is a syndicated columnist and frequent contributor to magazines, and author of the bestselling Naked Marketing-The Bare Essentials (Prentice Hall) and Naked Marketing-The Bare Essentials,2ndEd.(Marquette University Press). Afamiliar face on television and radio talk shows,Mr.Grede speaks on the subject of marketing and strategic thinking at civic organizations and corporate venues.www.thegredecompany.com © Jo na th an R