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Big Weed
An Entrepreneur's High-Stakes Adventures in the Budding Legal Marijuana Business
By (author): Christian Hageseth By (author): Joseph D'Agnese
9781137280008 Hardcover, Dust jacket English General Trade BUSINESS & ECONOMICS / Entrepreneurship Apr 21, 2015 Print Run: 50000
$36.50 CAD
Active 6.54 x 9.64 x 0.92 in | 420 gr 256 pages Includes one 8-page black & white photo insert St. Martin's Press

Marijuana legalization is the hottest story in the US today. 22 states have authorized sales in some form; Denver has more legal marijuana dispensaries than Starbucks franchises. We are witnessing the dawn of a new industry. And like the early days of gourmet coffee chains, the rules and players are being established on the fly.

Christian Hageseth is the face of the revolution-an entrepreneur and father of three who worked in the white-collar professional world for 20 years before opening his first dispensary. The Founder and Chairman of Green Man Cannabis, the fastest-growing legalized marijuana company in the country, he's the perfect tour guide through the wild frontier, where police hardly know what laws to enforce, or parents what to tell their kids. He paints a colorful picture not only of how he got into the business, but of the big interests that are eager to do the same-namely Philip Morris, Monsanto and a who's who of Big Pharma. He predicts a future where the marijuana market splits in two: the high-end, artisanal market, supplied by individual growers and small farms, and the mass market, covered by the cigarette giants and anyone bold enough to compete with them. Much like beer and coffee, your brand of weed will be just one more reflection of your lifestyle. It's an entrepreneur's dream, and Hageseth invites us along inBig Weed as he pitches skeptical investors, negotiates a shaggy cast of colleagues, and builds the biggest business he can.

CHRISTIAN HAGESETH isa seasoned entrepreneur in the food, finance, and real estate industries, and the founder of Green Man Cannabis, the fastest-growing and most innovative legal marijuana company in the country, which last year produced the best pot in the world. In 2014, Green Man Cannabis won the 2014 US Cannabis Cup, the marijuana industry's highest award for product excellence. He lives in Denver, CO.

"*National Broadcast Publicity *National Print Publicity *National Radio Publicity *National Author Tour (Denver, Seattle, Portland, San Francisco) *Online Advertising *Marketing Coordination with Green Man Cannabis *Extensive Blog Outreach *Early Reader Reviews on Goodreads.com "

"In this lively look at the evolution of legal marijuana, Hageseth, founder of the company Green Man Cannabis, describes going from a complete newcomer in 2009 to a respected industry figure and multiple Cannabis Cup winner...His style is frank and positive...Whatever the reader’s views on the subject, this is an ideal insider’s look at an industry in a time of momentous change."—Publishers Weekly

"An accessible primer on the capitalistic opportunities presented by this vice gone suddenly mainstream."Kirkus Reviews

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